#Holiday
Sale 50%
Sunglasses
High Street Edit - Spring/Summer 21
The pandemic has brought into sharp focus the importance of our homes, their need to function in a much broader sense than ever before. They provide us with our space for socialising and are our havens when required, but they are now also needed to accomodate home working. Home working is a trend set to stay for many of us, either on a part time or full time level and therefore has required us all to have a re-think on how our home spaces work for us.
Our outdoor spaces have also become invaluable to us. Some connection to nature is vital to our well being and the trend for spending on these outdoor spaces has risen dramatically through the national lockdowns and is expected to continue. Unable to go abroad for a holiday, we are holidaying at home and turning our gardens into entertainment spaces. Hot tubs, fire pits and outdoor seating are becoming permanent fixtures in many gardens.
The high street shops very much reflect our desire for some authenticity in our lives, to pull back from the mass consumption, throw away culture of recent times and to embrace natural, hand crafted products.
After months of staying at home we want to surround ourselves with patterns inspired by nature. We are still bringing the outdoors indoors and a lot of the prints on fabric reflect this. Foliage and flowers still dominate. Hand dyed fabrics are also important, they foster a natural, organic feeling and are reflcted well in fashion fabrics as well as home furnishings.
Zara home products exude a hand made and authentic vibe. There isn't any plastic in sight, instead we have stone bowls, hand woven baskets all complemented by the natural linen fabrics printed with lemons and foliage.
Make it look hand painted and one-off
Decorative patterns that stand out right now do not look mass produced, they have a uniqueness to them which you only get with a hand drawn/ hand painted image.
